SafeJawz
SafeJawz was founded by two (martial arts) athletes, at SafeJawz they understand the importance of a well-fitting mouthguard that does not fall short when it comes to protection or comfort.
"Whether you train in martial arts, boxing, rugby or MMA, with our perfect fit guarantee you can rest assured that you will be well looked after with Safejawz."
SafeJawz: COMFORTABLE AND READY FOR HIGH IMPACT
Founders Ewan Jones and George Dyer of UK-based sports brand SafeJawz have reached a milestone of £1 million in revenue by selling an unsuspecting niche product: sports mouthguards.
From selling sporting goods on market stalls to selling in large stores.
The founders built the brand from the ground up. Starting with a £1,500 investment (raised by co-founder, Ewan Jones, by selling his car), the entrepreneurs bought sports accessories on sale and began selling them on market stalls and online marketplaces.
After discovering a gap in the market for comfortable and trendy mouthguards, they launched their own brand with the profits from the first shipment of sporting goods they sold. The brand specialises in both self-fit and custom (hand-made) mouthguards. Today, SafeJawz supplies mouthguards to top professional athletes including England Rugby Internationals, Joe Marler & Courtney Lawes, and world champion boxers including George Groves and Charlie Edwards. They now sell their products in 35 countries and exporting continues to be a driving growth strategy for the company.
Co-founder, George Dyer, said: “Ewan and I both had entrepreneurial natures and that passion has seen us through the tough times to start a business in a highly competitive market. We now make mouthguards that are trusted by the world’s best athletes and are bringing real innovation to a previously dull and uninspiring product category. Our ambition is limitless, so this milestone has only given us more energy to continue our growth trajectory.”
Ewan and I were both entrepreneurial by nature and that passion has carried us through the tough times of launching a business in a very competitive product space. We now manufacture mouthguards that are trusted by the world's top athletes and bring real innovation to a previously dull and uninspired product category. Our ambition is limitless, so this milestone has only served to give us more energy to continue our growth curve. Watch this space."
- Best-Seller
