SafeJawz

SafeJawz was founded by two (martial arts) athletes, at SafeJawz they understand the importance of a well-fitting mouthguard that does not come short when it comes to protection or comfort.

"Whether you train in martial arts, boxing, rugby or MMA, with our perfect fit guarantee you can rest assured that you will be well looked after with Safejawz."

SafeJawz: COMFORTABLE AND READY FOR HIGH IMPACT

Founders, Ewan Jones and George Dyer, of UK-based sports brand SafeJawz, reached a milestone of £1 million in revenue by selling an unsuspecting niche product: sports mouthguards.

From selling sporting goods on market stalls to sales in large stores.

The founders built the brand from the ground up. Starting with an investment of £1,500 (raised by co-founder, Ewan Jones, by selling his car), the entrepreneurs bought sports accessories on sale and started selling on market stalls and online marketplaces.

After spotting a gap in the market for comfortable and trendy dental protection, they launched their own brand with the profits they made from the first batch of sporting goods they sold. The brand specializes in both self-fitting and custom-made (handmade) mouthguards. Today, SafeJawz offers mouthguards for top professional athletes including England Rugby Internationals, Joe Marler & Courtney Lawes, and world champion boxers including George Groves and Charlie Edwards. They now sell their products in 35 countries and exporting remains a driving growth strategy for the company.

Co-founder, George Dyer, said: “Ewan and I were both entrepreneurial by nature and that passion got us through the tough times of starting a business in a highly competitive market. We now make mouthguards trusted by the world's best athletes, bringing real innovation to a previously boring and uninspired product category. Our ambition is limitless, so this milestone has only given us more energy to continue our growth curve.”

Ewan and I were both entrepreneurial by nature and that passion has carried us through the tough times of launching a business in a very competitive product space. We now manufacture mouthguards that are trusted by the world's top athletes and bring real innovation to a previously dull and uninspired product category. Our ambition is limitless, so this milestone has only served to give us more energy to continue our growth curve. Watch this space."