SafeJawz

SafeJawz: COMFORTABLE AND READY FOR HIGH IMPACT

Founders Ewan Jones and George Dyer, of the UK-based sports brand SAFEJAWZ, reached a milestone of £1 million in revenue by selling an unsuspecting niche product: sports mouthguards.

From selling sports gear at market stalls to selling in major stores.

The founders built the brand from the ground up. Starting with an investment of £1500 (raised by co-founder Ewan Jones by selling his car), the entrepreneurs bought sports accessories on clearance and began selling them at market stalls and online marketplaces.

After discovering a gap in the market for comfortable and trendy mouthguards, they launched their own brand with the profits made from the first batch of sports gear they sold.

SafeJawz, background story

SafeJawz specializes in both self-fitting and custom-made (handcrafted) mouthguards.

Today, SAFEJAWZ offers mouthguards for professional elite athletes, including English Rugby Internationals Joe Marler & Courtney Lawes, and world champion boxers such as George Groves and Charlie Edwards. They now sell their products in 35 countries, and exporting remains a key growth strategy for the company.

Co-founder George Dyer said: “Ewan and I were both entrepreneurial by nature and that passion has carried us through the tough times of launching a business in a very competitive market.

We now make mouthguards trusted by the world’s top athletes and bring real innovation to a previously dull and uninspired product category. Our ambition is limitless, so this milestone has only given us more energy to continue our growth curve."

Ewan and I were both entrepreneurial by nature and that passion has carried us through the tough times of launching a business in a very competitive product space. We now manufacture mouthguards that are trusted by the world’s top athletes and bring real innovation to a previously dull and uninspired product category. Our ambition is limitless, so this milestone has only served to give us more energy to continue our growth curve. Watch this space."