Capitol Wrestling, 1953–1982. Jess McMahon and Joseph Toots Mondt founded the Capitol Wrestling Corporation in 1953. After Jess's death, Vince McMahon Sr. took over leadership. The organization dominated the northeastern United States, including New York and Madison Square Garden, first as CWC and later as the World Wide Wrestling Federation.
The national revolution, 1982–1993. Vince McMahon Jr. took over the company in 1982 and broke open the regional territory system. He built a national and later international organization and introduced the term Sports Entertainment as broader positioning for professional wrestling.
Hulkamania and WrestleMania. With Hulk Hogan as the face of the organization, WWF launched the first WrestleMania in New York in 1985. The combination of wrestling, music, and pop culture, featuring people such as Muhammad Ali and Cyndi Lauper, definitively brought the organization to the mainstream audience.
Monday Night Wars and the Attitude Era, 1995–2001. The competition with WCW led to a direct battle for ratings. WWF won the Monday Night Wars and bought WCW in March 2001. The era produced superstars such as Stone Cold Steve Austin, The Rock, Triple H, and The Undertaker.
From WWF to WWE and TKO. After a lawsuit over the WWF name, the organization officially changed its name to World Wrestling Entertainment in 2002. In 2023, WWE and UFC became part of TKO Group Holdings. Creative leadership has since been in the hands of Paul Levesque, better known as Triple H.